Client Overview
Located amidst high-rises and corporate campuses in Lower Parel, this modern Indian restaurant had a weekend buzz but empty tables during the workweek. To turn that around, the brand introduced a weekday brunch aimed at office-goers—but needed help with visibility, engagement, and repeat footfall.
- Industry: F&B (Restaurant – Casual Dining)
- Location: Mumbai, India
- Campaign Duration: 8 Weeks
- Services Provided: Social Media Strategy, WhatsApp Marketing, LinkedIn Ads, Corporate Tie-Ups, Email Campaigns, GMB Optimization
Objective
- Launch a targeted weekday brunch offering to attract the working crowd
- Drive weekday dine-in revenue during slow lunch hours
- Build consistent footfall and word-of-mouth among nearby offices
Challenges
- Lunch hours were underperforming with only 10–12 tables filled per day
- Existing branding didn’t resonate with the 25–45 corporate demographic
- Weekday brunch was an unfamiliar concept for most office-goers
- Competition from cafeterias, tiffin services, and food delivery apps
Solution
1. Created the “Corporate Cravings” Identity
- Positioned the offering as “Brunch with Benefits” — fast, premium, and team-friendly
- Designed a sleek new brunch menu with combo meals, express platters, and executive deals under ₹499
- Partnered with 5 HR teams to distribute e-vouchers via company newsletters and Slack
3. WhatsApp Conversions & Group Bookings
- Weekly WhatsApp menus with direct booking buttons
- Shared early bird group discounts: “Get 10% off for team lunches of 4 or more”
4. Office Activations & Sampling
- Hosted small “Taster Thursdays” in coworking offices with bite-sized samplers
- Gave out scratch cards for brunch discounts to build excitement and awareness
5. Local SEO & GMB Boost
- Updated GMB with brunch images, keywords like “corporate lunch near me”, and timely promotions
- Encouraged customer reviews from office diners for authenticity
Results & Impact
Within just 8 weeks of launching the campaign:
💸 Weekday brunch revenue increased from ₹5.8 lakhs to ₹14.1 lakhs — a 142% growth in dine-in income during typically low-traffic hours.
👨💼 The restaurant went from averaging 12–15 weekday tables to over 35+ daily, especially between Tuesday and Thursday.
📱 WhatsApp campaigns achieved a 48% open rate, leading to over 300 confirmed table bookings directly through chat.
📍 The restaurant’s Google listing climbed in search rankings, appearing more often for searches like “best office lunch spot in Mumbai” and “team lunch near me.”
Key Takeaways
✔ Targeting the office crowd requires more than ads—it needs real-world presence and personalization
✔ WhatsApp = underrated combo for corporate-focused F&B campaigns
✔ A weekday brunch can thrive with the right positioning, speed, and experience
✔ Loyalty starts with convenience—office teams love a dependable go-to
Conclusion
By aligning the product, branding, and communication with what working professionals actually wanted, Mango Marketing turned empty lunch hours into a consistent revenue stream. The Corporate Cravings campaign proved that even in a saturated location, strategy can shift the revenue needle—big time.