Client Overview Objective After a decade of operations, the client, a popular family restaurant chain, wanted to refresh its brand identity to connect with a younger audience while maintaining its loyal base. Goals included: Challenges Strategy & Execution 1. Brand Identity Refresh 2. Social Media Revamp 3. Influencer & Community Marketing 4. Local SEO & […]
Social media isn’t just about likes anymore. For restaurants, it is the digital heartbeat of their brand. From scrolling food reels on Instagram to discovering trending cafés on Google Maps, customer journeys begin with algorithms. Understanding how these algorithms work can transform your online presence. It separates restaurants that struggle to get engagement from those
Restaurant Social Media Marketing: What Every Restaurant Must Know About Algorithms Read More »
Introduction When a customer walks into your restaurant or browses your menu online, the first thing they interact with is not your staff, your décor, or even your food. It is your menu. Your menu is your silent salesperson. It can nudge diners to order more, guide them toward high-margin dishes, and even shape their
Menu Engineering Secrets: Restaurant Marketing Strategies That Sell More Read More »
Running a restaurant in India today goes far beyond serving good food. With Instagram, Facebook, and X being the go-to spaces where people discover new places to eat, restaurant social media marketing has become crucial. And in 2025, the real game-changer is understanding how algorithms decide what gets seen and what doesn’t. If you’re a
The restaurant industry in India is changing faster than ever in 2025. With food delivery apps like Zomato and Swiggy, social media platforms dominating consumer engagement, and evolving dining preferences, simply offering discounts is no longer enough to attract and retain customers. Today’s diners are looking for experiences that feel personal, relevant, and memorable. Restaurant
Restaurant Marketing Strategies: Why Personalization Beats Discounts in 2025 Read More »
The restaurant industry in India is evolving faster than ever. With food delivery apps, social media dominance, and changing customer behavior, the traditional ways of attracting customers—like relying on walk-ins or word-of-mouth—are no longer enough. In 2025, every restaurant, from small cafes in Pune to fine-dining restaurants in Delhi, needs a digital marketing agency to
Why Every Restaurant Needs a Digital Marketing Agency in 2025 Read More »
Restaurant marketing in India has changed dramatically in the last decade. A few years ago, most restaurants relied on billboards, flyers, and food reviews in local newspapers. In 2025, customer decisions are driven largely by what they see online. Instagram reels, YouTube food vlogs, and reviews on platforms like Zomato or Swiggy have become the
Influencer vs Micro-Creator: Who Should Your Restaurant Partner With in 2025? Read More »
The food and beverage (F&B) industry in India has undergone a massive digital shift. While QR codes initially gained traction during the pandemic for contactless menus, they have now become a versatile tool in restaurant marketing strategies. From boosting customer engagement to enhancing brand visibility, QR codes are revolutionizing how restaurants connect with diners. In
QR Codes Beyond Menus: Innovative Ways to Use Them in Restaurant Marketing Read More »
Client Overview Dessert Diaries, a boutique dessert brand in Pune, specializes in cheesecakes and fusion mithai. With a niche but loyal audience, they had already earned rave reviews for their innovative creations. However, during festive seasons like Diwali and Christmas, they struggled to compete with heritage sweet shops such as Chitale Bandhu and Kayani Bakery,
Boosting Festive Orders for a Premium Dessert Brand in Pune Read More »
Why Google Reviews Matter for Restaurants in India In India’s competitive food and beverage (F&B) industry, your Google My Business for restaurants profile acts as the first impression for new customers. Reviews build trust and influence decision-making. According to BrightLocal, 87% of people read online reviews before choosing a local business. For restaurants, reviews impact:
Smart Ways to Ask for Google Reviews Without Sounding Pushy Read More »
